Zidane and adidas put their signature on a padel racket

An immediately recognisable signature

On 9 October, adidas padel publishes a new sequence with Zinédine Zidane’s account, presenting his racket and announcing its availability. The product belongs to the Metalbone ZZ range, offered in Carbon and Team versions on the official All For Padel website.

Zidane’s name gives the launch a particular meaning. It carries familiar images, movements and a story extending beyond regular padel players. For adidas, the product sits within an already recognisable relationship between an athlete and a brand.

Two versions under one name

The official listings show the Metalbone ZZ Carbon at €300 and the Metalbone ZZ Team at €180, as checked on 9 October. Both are round with an even balance and EVA Soft Performance foam. The Carbon has a 3K carbon face; the Team uses fibreglass.

These differences give the collection substance beyond its signature: two constructions and two price points. We have not tested either racket on court. The specifications come from the manufacturer and are not our assessment of performance.

An object that also tells a relationship’s story

All For Padel describes the range as the first padel collaboration between adidas and Zidane and mentions dedicated adidas × Zidane packaging. The presentation of the object is part of its story.

A signature product can attract someone through sporting memories before they consider its materials. The mechanism is familiar in athlete-linked footwear and clothing. Here, it applies to an object carried onto court and used in play.

The cultural interest is tangible: a football figure gives a padel product an immediately recognisable name. This does not establish increased participation or sales. It does make the product’s story accessible to an audience already familiar with Zidane.

Reading the announcement

The embedded publication shows how adidas presents the signature. Its message connects a continuing competitive spirit with a different court. The communication relies on a straightforward idea: a familiar sporting personality in another setting.

MPI’s interest lies in that image, the signed object and its place in the catalogue. The name creates attention; the playing experience will depend on the model and the person using it.