International edition · English
Make Padel Iconic reports on the brands, places, people and ideas shaping padel around the world.
The court is only the starting point. We look at everything padel activates around it: hospitality, design, fashion, media, investment and real-world communities.
Full English versions are available for selected stories, including NOX’s Tapia and Lamperti campaign, Audemars Piguet’s Pro-Am, Dadju’s Padel One, ASICS Padel House and Iconic Conversation #002 with Aimée Lawson. Other articles are linked to their French original.
Latest verified stories
04.11.2026 · Maldives
Two oceanfront courts, a first CUPRA FIP Tour event and training with professional players: at SAii Lagoon Maldives, competition week also offers ways to build a stay around playing.
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02.11.2026 · Middle East
For its November 2026 issue, Esquire Middle East puts Agustín Tapia on the cover. A court, a tie and a magazine pose: an image worth a closer look.
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30.10.2026 · Japan
A drawn player, a padel racket and support for international travel: the Japan Padel Association’s clothing project offers a window onto a scene also taking shape through clubs, shared meals and regular meet-ups.
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28.10.2026 · Manchester · Royaume-Uni
Padelverse et The Padel Club TraffordCity annoncent Rallyween le 31 octobre : mini-tournois, DJ, restauration et déguisements autour du padel.
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28.10.2026 · Villenave-d’Ornon · France
Le programme annoncé du Padel Reference ALL STAR associait défis sur un point, tournoi en simple, challenges de marques et exhibition au Padel33.
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28.10.2026 · Saint-Médard-en-Jalles · France
Après son inauguration du 17 octobre, ¡HOLA! Padel met en avant sa bodega, son brasero et une paillote encore en construction dans la salle.
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28.10.2026 · Zurich · Suisse
Le nouveau partenariat national prévoit des pistes Heineken 0.0, quatre tournois annuels et une tentative de record de cinquante heures au début de 2027.
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28.10.2026 · Lupfig · Suisse
Halter et Padelta étendent leur partenariat pour imaginer des sites associant padel, restauration, travail partagé, santé et événements.
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28.10.2026 · Biberist · Suisse
À Biberist, le One Point Challenge Tour a condensé chaque match en un seul échange et accompagné le tournoi de musique, de food trucks et d’une diffusion télévisée.
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28.10.2026 · Dubaï · Émirats arabes unis
Greenset annonce six pistes pour le Dubai Premier Padel P1 2026, dont quatre installées au-dessus de la piscine olympique du Hamdan Sports Complex.
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28.10.2026 · Austin · États-Unis
Aston Martin Aramco et Padeltek lancent trois raquettes et trois housses qui transposent l’identité visuelle de l’écurie de Formule 1 sur la piste.
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28.10.2026 · Crevillent · Espagne
Padel Alba annonce pour les 13 et 14 novembre l’inauguration d’un site réunissant fabrication de pistes et pratique du padel dans un même ensemble.
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22.10.2026 · Spain
De la idea a la pista follows the NOX 2026 racket collection, from design decisions to testing and the launch campaign. A brand film worth exploring for the professions it presents.
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22.10.2026 · Escalquens · France
On ANETO, Olivier Vilaceque discusses building ON PADEL in Escalquens, his personal commitment and difficult decisions. A conversation about the work behind the place.
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22.10.2026 · United Kingdom
On Sports Management Podcast, Chris King describes hospitality bringing together sport, nature, wellness and workspaces. The court belongs to a wider discussion about spending time together.
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22.10.2026 · International
FIP and Premier Padel have made 20 October official. The campaign’s interest also lies in the room it can give clubs, images and the people who play.
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22.10.2026 · États-Unis
Recognised by USA Padel in October, the Military Adaptive Court Sports director organises adapted programmes. His story begins with the work of welcoming people before the first ball.
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22.10.2026 · Milan · Italie
Presented on 12 October, Cross It Light Milano links a player, a city and an object. Its design supplies a launch story beyond the specification sheet.
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22.10.2026 · Royaume-Uni
The British operator’s expansion brings together courts, fitness, dining and access for new audiences. A concrete way to examine what happens between games.
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22.10.2026 · Madrid · Abu Dhabi · International
The 21 October announcement sets out an international circuit for 2027. The story for MPI lies in franchises, their personalities and what connects one event to the next.
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22.10.2026 · Milan · Italie
Lagati Padel Jewels gives Milan’s padel event a wearable object: the Champions’ Rings, designed around the Duomo in metal and precious stones.
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15.10.2026 · France · Spain · World
Courts in neighbourhoods, cheaper games and a sport organised among friends: the next chapter of French padel could look like an established part of everyday life. The World Padel Report 2026 offers several reasons to take that scenario seriously. For clubs, it would shift an essential question: why come here when you can play almost anywhere?
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13.10.2026 · Royaume-Uni
On Joy of Padel, Anthony Daulphin explains why he created awards for coaches, businesses and media in British padel. Another perspective on its ecosystem.
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13.10.2026 · Royaume-Uni
On Business of Sport, Nikhil Mohindra discusses Ronaldo, John Terry, his YouTube beginnings and the trade-offs between visibility and training.
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13.10.2026 · Portugal
On Joy of Padel, Pedro Plantier describes the prototypes, encounters and manufacturing decisions behind Cork. Its material gives the brand a recognisable face.
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13.10.2026 · Londres · Royaume-Uni
On The Boast Pod, Wesley Teixeira explains how BAS3LINE took shape: an observation at Queen’s Club, difficult prototypes and an identity built around lighter rackets.
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13.10.2026 · Paris · Roland-Garros
In his Roland-Garros vlog, Arturo Coello shares training, jokes with his team and a few hours around Paris. A personal account offering another way into life on tour.
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12.10.2026 · Paris · Roland-Garros
All Access’s documentary explores the 2026 Paris Major through the people experiencing it. A valuable way to get to know French players and the work surrounding their matches.
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09.10.2026 · France · International
The Metalbone ZZ Carbon and Team attach Zinédine Zidane’s name to two adidas rackets. The signature brings a sporting story before the first rally.
Read in English ↗09.10.2026 · Malaysia
Volvo Car Malaysia’s Padel Open 2026 introduces a Community Edition built around established groups of players. The format is the story.
Read in English ↗09.10.2026 · Málaga · Spain
The International Cup of Padel Clubs plans an 80s/90s exhibition on 10 October, bringing the sport’s objects and movements back into view.
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09.10.2026 · Exumas · Bahamas
From 8 to 11 October, East Sampson Cay hosted an invitation-only Pro-Am: a floating court, two teams and a stay built around the game. The organisers’ press materials reveal the weekend behind the images.
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05.10.2026 · Paris · France
For Spring–Summer 2027, Lacoste turns Philippe-Chatrier into a clay landscape and places a tennis ball beneath the heel of the ACE-T1. A show that reveals how clothing can carry a sport into the street, fashion and culture.
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04.10.2026 · International · Analysis
From 2027, more than 2,400 Premier Padel matches will be able to feed an official live-betting product. It may bring revenue and visibility to the tour, but it will also change how the sport is watched, narrated and sometimes judged.
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03.10.2026 · New York · United States
With Wilson handling performance and Giorgio Armani tailoring, Kith Ivy’s second collection shows how clothing can make a sport legible far beyond the people who play it.
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02.10.2026 · Boulogne-Billancourt · France
On 2 October, the Tour’s first French stop brought media and partners together in Boulogne-Billancourt. Palm trees, deckchairs, a beach hut and a media tournament gave the venue a recognisable Club Med atmosphere.
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02.10.2026 · France · Publishing
Published on 1 October, Kristin Kirsch’s book brings together 50 testimonies from 14 countries. Make Padel Iconic read it ahead of release: a generous, practical book attentive to the lives behind the players.
Read in English ↗01.10.2026 · Soho Farmhouse · Oxfordshire
For its second Padel Club Cup, Soho House brought together members, British personalities and established players for a charity tournament. On court and over dinner, the event followed the house’s own hospitality codes.
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30.09.2026 · Crete · Greece
ASICS brought a new European community of players and creators together in Crete for a private retreat built around padel, wellbeing and content production. A look at the brand’s format, distinct from a new club or a product launch.
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29.09.2026 · United Kingdom · International
Twenty years in marketing, a family discovery of padel and a network of relationships that became a project: for the second Iconic Conversation, Eutopia’s founder explains what connects players, brands and places.
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26.09.2026 · Île de Bendor · Bandol
On Île de Bendor, Audemars Piguet brought together Agustín Tapia, Ari Sánchez, Coki Nieto and its guests for a Pro-Am shaped by its setting, hospitality and imagery.
Read in English ↗24.09.2026 · Londres · Circuit mondial
From 2027, more than 2,400 matches are set to feed an official offering combining umpire data, live betting markets and low-latency streaming.
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22.09.2026 · Spain · International
Yellow suits, a makeshift laboratory and a motorhome in the desert: to reveal its 2027 collection, NOX puts its formula in the hands of Agustín Tapia and Miguel Lamperti.
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10.09.2026 · Great Britain
Empower Padel and the LTA have launched a four-month pilot to help women and girls move from trying padel to playing regularly. At its centre are women organising opportunities for their communities to play.
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17.03.2026 · Dubai · Africa
At Dubai Investment Park, Padel One brings together six indoor courts, wellness, a café and networking. Dadju is already planning expansion into five African markets.
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