Going back before the launch
Published on NOX TV in February 2026, De la idea a la pista revisits the development of its 2026 racket collection. This archive selection explores another part of the brand's work beyond announcing a new model.
NOX's presentation connects design, laboratory work, player testing and campaign preparation. Produced by the brand, the film provides access to the account it chooses to give of its own work.
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Inside NOX: making a racket and telling its story
Original video — NOX TV.
Watch on YouTube ↗From design to testing
NOX outlines conversations with its head of design, a laboratory visit and on-court testing with Agustín Tapia and Edu Alonso. The film offers a way into several stages before a product reaches the market.
For MPI, its interest lies in putting professions behind the object. A racket results from decisions about shape, materials and presentation. The tests belong to the process described by the manufacturer; on their own, they cannot establish how the product performs against another brand's.
The campaign shapes the public-facing product
The documentary's presentation also includes the marketing director and the making of the launch film. Communication therefore belongs to the same account as technical development.
This is the angle we retain: the public encounters an object and a way of looking at it at the same time. A material has properties; imagery helps associate it with an identity. Bringing campaign makers into the picture offers a way of examining that representation, rarely detailed in a product sheet.
A brand film, read as a brand film
Running about fifteen minutes, the format offers an accessible introduction to designing and presenting a collection. We include it in our viewing selection as a communication document with its provenance clearly identified.
MPI's analysis concerns the subjects NOX chooses to make visible and the relationship between manufacturing and imagery. It is not a racket test. The embedded video continues to stream from its publisher's account, with a direct YouTube link.