An exclusive partner for betting data and streaming
Premier Padel has appointed iGame Media as its exclusive partner for distributing official betting data and video streams to betting operators. The service is scheduled to begin with the 2027 season and cover the professional women’s and men’s tours, with more than 2,400 matches announced.
The agreement gives bookmakers and prediction markets access to information generated by umpires at tournament venues, alongside streaming designed to minimise the delay between the action on court and its appearance on screen.
What the product includes
The announced offering brings together pre-match and in-play markets, official umpire data, scoreboards and low-latency streaming. Models based on the tour’s historical data are intended to support odds calculation, with distribution through accredited suppliers and iGame Media’s OneData platform.
Speed matters. To accept bets between points, an operator needs reliable scoring information before a public broadcast or an unofficial service reveals what happens next. The commercial value comes from both the certified source of the data and the accompanying video.
A new category of commercial rights
The agreement extends Premier Padel’s commercial activity to information generated by its matches. Scores, the sequence of points, match incidents and video can be packaged for distribution to external platforms.
Short rallies, frequent scoring events and a year-round calendar are features that may appeal to the betting industry. iGame Media draws a comparison with tennis, an established market for live betting.
Audience figures support the commercial pitch
The original announcement refers to the 81,000 spectators recorded at the 2026 Alpine Paris Major and the first events staged in Pretoria and London. Those figures do not measure demand for betting. They help present the tour as an international competition with a regular audience and a consistent schedule.
The partnership adds another revenue opportunity alongside broadcasting rights, ticketing, brand partnerships and the merchandising agreement with Fanatics.
Sportradar sets out the betting monitoring framework
On 28 September 2026, Premier Padel and the International Padel Federation announced Sportradar as their official betting integrity partner. The announcement provides further detail on the measures accompanying the official betting data and streaming offering planned for 2027.
The announced framework uses Sportradar’s Universal Fraud Detection System. It combines artificial intelligence with expert analysis to identify suspicious betting patterns and alert the relevant sporting organisations. Training and prevention programmes are also part of the partnership.
The FIP says it is developing a dedicated reporting channel accessible through its digital platforms. That service remains a project in development.
These measures provide a clearer account of the integrity framework. The announcement does not, however, set out a complete operational timetable or detailed procedures for handling alerts. Those questions remain relevant as the 2027 offering is rolled out.
The commercial value comes from both the certified source of the data and the accompanying video.